The Making of Apple's iPod

In the year 2000, Jobs and his team were looking for ways to increase the sales of their Mac PCs. Then they found that there was an application called Napster which was creating ripples across the music industry and had become very popular among music lovers on the Internet.

However, the major drawback of Napster was that people were exchanging mostly pirated music over the Internet. Jobs wanted to create a software that would enable music lovers to exchange music legally. For this purpose, Apple hired Jeff Robbin, the programmer who had created the SoundJam MP audio player.

Kevin Werbach, Professor, Wharton University said, "Too often, consumer technology product makers tend to 'over-feature' their innovations. These are geeks who want to add the latest new thing and historically have a tendency to make their products too complex. They are technology experts, and their tendency is to build the product they can use, which is not the mainstream product. iPod is a big counterexample of that trend. They didn't try to put in every feature; they stripped it down and focused on a really great design and user interface, even though it by no means was the first portable digital music player."...